It’s an age-old given – if you want to increase your sales you will have to start generating leads. And what best way to generate leads than create a landing page.

But do you know how to use your landing page to generate authentic leads for your business?

Here are a few tactics that you can use:

Offer Free Trials

There is nothing like offering a free trial to drum up your business. Who wouldn’t want to use a product or service if they are getting it free of cost? If it involves giving up some of their details they might do it happily.

Work it out with your finance, marketing, and sales teams and figure out how you can go about offering a free trial. Make sure the offer comes with an expiry date. Use online ads to promote your trial. Once people try out your product or service, make it a point to obtain their feedback through personalized email messages.

Let Them Ask for an Insta-Quote

The first thing that a potential customer would want to know about your service is the price. And if you are offering personalized services your pricing may differ from customer to customer depending upon their needs. In such a case it would be best to use your landing page to showcase the benefits of your services, so that your prospects can take the action that you want them to take – request for a free quote.

Offer Product Catalog for Free

Prospects who may be interested in knowing more about your products or services may benefit by a brochure or a product catalog. You can email it to them for free if they give you their email id and other details that you may require.

Provide Free Daily Tips

If you think you can offer value to your prospects by giving away free daily tips, you could use this very tactic to generate leads from your landing page. These tips could be in the form of blog articles or interesting videos that can provide useful information to the readers.

Offer Free Ebooks

One of the most common marketing tactics in B2B as well as B2C lead generation field is giving away free ebooks. If you can create an email-gated landing page to give away your free ebook, you should be able to generate maximum leads for your business. Start working on creating a valuable ebook for your prospects. Within no time you will see them become your customers. Such an ebook will also help in establishing you as an authority in the industry.

Offer Exclusive Memberships

This would be an excellent way not only to generate leads but also to build loyalty among your customers. Come up with some exclusive membership packages for your best customers. You can use your landing page to make them sign up. You could give some incentives in the form of discounts, coupons, behind-the-scene videos, or even first-hand information about your new products or offers.

Reward Your Customers for Referring Friends

Getting your customers to spread the word about you is the best marketing technique you could use to acquire new customers and establish your brand image. You could set up a referral program and start giving discounts to those who bring in five new customers to you. You could deepen these discounts for every additional new client they bring to you. An email-gated landing page would be an excellent tool to engage with your passionate customers.

It is not too hard to generate leads. All that you would need is a smart marketing strategy and a customer-centric landing page. We, at Adaan, have been creating exclusive landing pages that generate authentic leads for our clients. Get in touch with our experts to find out what we can do to your business in terms of making your landing page, simply sizzle.

Would a mobile app make sense to my small business?

This could have been the one question you may have asked yourself a hundred times. The answer is simple – if you want to be accessible to your customers 24/7 and offer them an excellent mobile experience, you will definitely need a mobile app.

With online activity shifting to mobile, having an online presence is no longer sufficient. Mobile apps are crucial for all businesses, small, medium or large. If you thought mobile apps were only for the biggies and that there were no such things as small business mobile apps, think again.

In a survey of 351 small businesses conducted by Clutch, it was revealed that…

• 42% small businesses already have their own mobile apps while 30% of the rest are thinking of building theirs in the near future.
• 55% small businesses that are owned by millennials have mobile apps.

Millennials understand the power of mobile apps since most of them check their phones at least once in an hour. Unlike baby boomers, millennials trust software programs and mobile apps to solve their problems, be it about paying their bills, buying their movie tickets, or making their reservations at a restaurant. This only means one thing – Small business mobile apps are going to be widely accepted in the future.

The best part about mobile app is the push notification that you can send to your customers. Through these updates you can remind them to check out from their carts, notify them about new offers, and send them discount coupons that they can use on their next purchases. Push notifications are great, when they get read, no matter what they are about. 30 to 60% smart phone users open their push notifications and at least 40% of these interact with the app, instantly.

When it comes to providing value to your customers, small business mobile apps can work wonders. They can get any information they want about your business by using a mobile app. On the flip side, you too draw more loyal customers to your fold, who will come back to you again and again.

Last but not the least; you get to improve your customer engagement, while standing out from your competitors. It is obviously a win-win situation.

Getting a mobile app built for your small business is no big deal. You can easily find a mobile app development company to do it for you. But before you make your decision, there are a few things you need to do:

• Identify the touchpoints along your customer’s journey that you can enhance through your mobile app.
• Establish clear goals that you want to achieve through your mobile app. It could be about building customer loyalty or increasing sales.
• Set metrics based on your goals and check what qualifies to you, as success.
• Deploy a simple version of the app on a trial basis. If this works, you can think of developing it by hiring the services of a professional mobile app development company.

Your competitors may not have entered into the world of mobile marketing yet. But remember there is nothing that can stop them from doing so. So, if you are the first in your industry to decide on small business mobile apps, you need not hold yourself back. As a mobile app development company, we at Adaan have created many customized mobile apps for small businesses; and so far, none of them have regretted their decision. We are very sure you won’t either.

As per reports by eMarketer and Forrester Research, an average firm blows up about 41% of their marketing budget on online marketing. Out of this, 25% is generally allocated to social media marketing. With 90% of social media users using Facebook as their preferred platform, it is worthwhile to concentrate your efforts on Facebook marketing.

If the goal is to drive traffic to your website, Facebook is the best platform to choose. Not only will you be able to drive maximum traffic, you can also make sure that traffic is of high quality by targeting specific audience on the basis of their demographic profile and interests. For instance, if you are a baby clothes retailer you may promote your posts by targeting mothers of children aged between 0 and 2 years. To get maximum results you need to spend at least $10 per week, to promote your posts.

Hiring one of the best social media marketing services to create compelling posts would also be a wise decision. However, unless you invest money on boosting those posts, it can be of no use to you. Another thing that you would need here is a compelling social media marketing strategy. With one such strategy in place, you can assure maximum returns on your investments.

Spending $10 per week on Facebook marketing can be a good way to test what would work and what may not, without losing much of your money. Once you are clear on what you should be spending on, you can increase your budget, after measuring your ads and tracking your conversions. Don’t be like those authors who write great books that are never read by anyone. It is time to get smarter.

There is no rule that says you have to make one post every day on social media. If you can come up with a Facebook post that adds value to your readers’ life and provides the maximum bang for your buck, you could do with just one post per week. Put in as much efforts as possible on that one post and promote it in the best way you can. This should give you the results you are looking for.

One other thing that you will have to keep in mind while promoting your posts through social media marketing is to figure out a way to capitalize the paid traffic that you get from Facebook. Creating an impressive landing page and driving traffic to that can help you capture a good amount of leads that you can use to increase your customer base.

Posts that encourage conversations can be an excellent way to engage with your customers. You can prompt your users to answer a question and you will be amazed at the kind of response you would get. Don’t forget to reply to those comments for this is the best way to improve your conversions.

Organic social media marketing can generate only 1 or 2% of the traffic. But if you can maximize this traffic by spending just $10 a week through Facebook marketing, why not go for it? As one of the expert social media marketing services, Adaan can create a compelling social media strategy for you, based on your requirements and goals. With the right amount allocated, you are sure to see a dramatic difference in your results!