Blogs

ChatGPT and the Future of Search Engine Optimization (SEO)

ChatGPT and the Future of Search Engine Optimization (SEO)

SEO is the key to unlocking higher rankings and driving organic traffic to any website, and it has come a long way since its early days of simple keyword optimization. It has evolved alongside the ever-changing landscape of the internet, with complex algorithms and...

Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns

Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns

Remember when Pepsi released that Kendall Jenner ad in 2017? It was a classic case of tone-deaf marketing, as the ad seemed to trivialise social justice issues and sparked a massive backlash on social media. Unfortunately, even big brands like Pepsi can misread their...

The Future of Hospitality: Why Indian Hotels Need a D2C Strategy

The Future of Hospitality: Why Indian Hotels Need a D2C Strategy

The hospitality industry in India is growing at a rapid pace with rising demand from both international and domestic tourists. Since this industry is highly competitive, hotels must constantly seek innovative ways to stay ahead. Traditional marketing strategies often...

Google’s Core Web Vitals Update: All You Need To Know

Google’s Core Web Vitals Update: All You Need To Know

In November 2020, Google announced the addition of three new page experience signals that make up what they call the Core Web Vitals. The Core Web Vitals, which just started rolling out mid-June after being postponed from May 2021, are not expected to roll out fully...

LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business

LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business

When LinkedIn was launched in May 2003, it was mainly recognized as a professional networking site. However, it has become the world's largest professional network in less than two decades, with 774+ million members in more than 200 countries and territories...

5 Tools To Boost Your Digital Presence

5 Tools To Boost Your Digital Presence

At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet. As such, you may find...

ChatGPT and the Future of Search Engine Optimization (SEO)

ChatGPT and the Future of Search Engine Optimization (SEO)

SEO is the key to unlocking higher rankings and driving organic traffic to any website, and it has come a long way since its early days of simple keyword optimization. It has evolved alongside the ever-changing landscape of the internet, with complex algorithms and...

Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns

Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns

Remember when Pepsi released that Kendall Jenner ad in 2017? It was a classic case of tone-deaf marketing, as the ad seemed to trivialise social justice issues and sparked a massive backlash on social media. Unfortunately, even big brands like Pepsi can misread their...

The Future of Hospitality: Why Indian Hotels Need a D2C Strategy

The Future of Hospitality: Why Indian Hotels Need a D2C Strategy

The hospitality industry in India is growing at a rapid pace with rising demand from both international and domestic tourists. Since this industry is highly competitive, hotels must constantly seek innovative ways to stay ahead. Traditional marketing strategies often...

Google’s Core Web Vitals Update: All You Need To Know

Google’s Core Web Vitals Update: All You Need To Know

In November 2020, Google announced the addition of three new page experience signals that make up what they call the Core Web Vitals. The Core Web Vitals, which just started rolling out mid-June after being postponed from May 2021, are not expected to roll out fully...

LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business

LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business

When LinkedIn was launched in May 2003, it was mainly recognized as a professional networking site. However, it has become the world's largest professional network in less than two decades, with 774+ million members in more than 200 countries and territories...

5 Tools To Boost Your Digital Presence

5 Tools To Boost Your Digital Presence

At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet. As such, you may find...