Blogs
The Power of Emotion: The Effectiveness of Emotional Appeals in Advertising
What makes you reach for a certain product or service over another? Is it the practical benefits or the emotional connection it sparks within you? The answer, for many, is the latter. Emotions play a powerful role in our decision-making process, and professional...
ChatGPT and the Future of Search Engine Optimization (SEO)
SEO is the key to unlocking higher rankings and driving organic traffic to any website, and it has come a long way since its early days of simple keyword optimization. It has evolved alongside the ever-changing landscape of the internet, with complex algorithms and...
Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns
Remember when Pepsi released that Kendall Jenner ad in 2017? It was a classic case of tone-deaf marketing, as the ad seemed to trivialise social justice issues and sparked a massive backlash on social media. Unfortunately, even big brands like Pepsi can misread their...
Cutting Out the Middleman: Why Indian Hotels Should Focus on Direct Bookings with a D2C Strategy
With the advancements in science and technology, the world is moving forward rapidly. In the context of the hospitality industry, it is time to say goodbye to travel agents and say hello to tech-savvy travellers who are opting for a new way to book their hotel stays....
The Bottom Line: How a D2C Strategy Can Boost Revenue Growth for Indian Hotels
The Indian hospitality industry is one of the fastest-growing industries in the world. Despite the pandemic’s setbacks, Indian hotels are slowly getting back on track, but revenue growth remains a crucial challenge. So, how can Indian hotels boost their revenue growth...
Personalising the Guest Experience: How Indian Hotels Can Benefit from a D2C Strategy
Did you know that the majority of travellers are more likely to book a hotel that personalised their experience? With so many options for accommodations, providing unique and tailored guest satisfaction has become crucial for hotels to stand out from the competition....
The Future of Hospitality: Why Indian Hotels Need a D2C Strategy
The hospitality industry in India is growing at a rapid pace with rising demand from both international and domestic tourists. Since this industry is highly competitive, hotels must constantly seek innovative ways to stay ahead. Traditional marketing strategies often...
Google’s Core Web Vitals Update: All You Need To Know
In November 2020, Google announced the addition of three new page experience signals that make up what they call the Core Web Vitals. The Core Web Vitals, which just started rolling out mid-June after being postponed from May 2021, are not expected to roll out fully...
LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business
When LinkedIn was launched in May 2003, it was mainly recognized as a professional networking site. However, it has become the world's largest professional network in less than two decades, with 774+ million members in more than 200 countries and territories...
5 Tools To Boost Your Digital Presence
At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet. As such, you may find...
The Power of Emotion: The Effectiveness of Emotional Appeals in Advertising
What makes you reach for a certain product or service over another? Is it the practical benefits or the emotional connection it sparks within you? The answer, for many, is the latter. Emotions play a powerful role in our decision-making process, and professional...
ChatGPT and the Future of Search Engine Optimization (SEO)
SEO is the key to unlocking higher rankings and driving organic traffic to any website, and it has come a long way since its early days of simple keyword optimization. It has evolved alongside the ever-changing landscape of the internet, with complex algorithms and...
Tone Deaf Marketing: The Dangers of Insensitive Advertising Campaigns
Remember when Pepsi released that Kendall Jenner ad in 2017? It was a classic case of tone-deaf marketing, as the ad seemed to trivialise social justice issues and sparked a massive backlash on social media. Unfortunately, even big brands like Pepsi can misread their...
Cutting Out the Middleman: Why Indian Hotels Should Focus on Direct Bookings with a D2C Strategy
With the advancements in science and technology, the world is moving forward rapidly. In the context of the hospitality industry, it is time to say goodbye to travel agents and say hello to tech-savvy travellers who are opting for a new way to book their hotel stays....
The Bottom Line: How a D2C Strategy Can Boost Revenue Growth for Indian Hotels
The Indian hospitality industry is one of the fastest-growing industries in the world. Despite the pandemic’s setbacks, Indian hotels are slowly getting back on track, but revenue growth remains a crucial challenge. So, how can Indian hotels boost their revenue growth...
Personalising the Guest Experience: How Indian Hotels Can Benefit from a D2C Strategy
Did you know that the majority of travellers are more likely to book a hotel that personalised their experience? With so many options for accommodations, providing unique and tailored guest satisfaction has become crucial for hotels to stand out from the competition....
The Future of Hospitality: Why Indian Hotels Need a D2C Strategy
The hospitality industry in India is growing at a rapid pace with rising demand from both international and domestic tourists. Since this industry is highly competitive, hotels must constantly seek innovative ways to stay ahead. Traditional marketing strategies often...
Google’s Core Web Vitals Update: All You Need To Know
In November 2020, Google announced the addition of three new page experience signals that make up what they call the Core Web Vitals. The Core Web Vitals, which just started rolling out mid-June after being postponed from May 2021, are not expected to roll out fully...
LinkedIn Marketing: A Comprehensive Guide to LinkedIn For Business
When LinkedIn was launched in May 2003, it was mainly recognized as a professional networking site. However, it has become the world's largest professional network in less than two decades, with 774+ million members in more than 200 countries and territories...
5 Tools To Boost Your Digital Presence
At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet. As such, you may find...
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