How much should you spend on social media marketing?

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As per reports by eMarketer and Forrester Research, an average firm blows up about 41% of their marketing budget on online marketing. Out of this, 25% is generally allocated to social media marketing. With 90% of social media users using Facebook as their preferred platform, it is worthwhile to concentrate your efforts on Facebook marketing.

If the goal is to drive traffic to your website, Facebook is the best platform to choose. Not only will you be able to drive maximum traffic, you can also make sure that traffic is of high quality by targeting specific audience on the basis of their demographic profile and interests. For instance, if you are a baby clothes retailer you may promote your posts by targeting mothers of children aged between 0 and 2 years. To get maximum results you need to spend at least $10 per week, to promote your posts.

Hiring one of the best social media marketing services to create compelling posts would also be a wise decision. However, unless you invest money on boosting those posts, it can be of no use to you. Another thing that you would need here is a compelling social media marketing strategy. With one such strategy in place, you can assure maximum returns on your investments.

social media marketing

Spending $10 per week on Facebook marketing can be a good way to test what would work and what may not, without losing much of your money. Once you are clear on what you should be spending on, you can increase your budget, after measuring your ads and tracking your conversions. Don’t be like those authors who write great books that are never read by anyone. It is time to get smarter.

There is no rule that says you have to make one post every day on social media. If you can come up with a Facebook post that adds value to your readers’ life and provides the maximum bang for your buck, you could do with just one post per week. Put in as much efforts as possible on that one post and promote it in the best way you can. This should give you the results you are looking for.

One other thing that you will have to keep in mind while promoting your posts through social media marketing is to figure out a way to capitalize the paid traffic that you get from Facebook. Creating an impressive landing page and driving traffic to that can help you capture a good amount of leads that you can use to increase your customer base.

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Posts that encourage conversations can be an excellent way to engage with your customers. You can prompt your users to answer a question and you will be amazed at the kind of response you would get. Don’t forget to reply to those comments for this is the best way to improve your conversions.

Organic social media marketing can generate only 1 or 2% of the traffic. But if you can maximize this traffic by spending just $10 a week through Facebook marketing, why not go for it? As one of the expert social media marketing services, Adaan can create a compelling social media strategy for you, based on your requirements and goals. With the right amount allocated, you are sure to see a dramatic difference in your results!

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