At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet.

As such, you may find that one of the ideal approaches when starting a business is to begin with establishing an online presence. However, allowing the customers to find your brand and solidifying your digital presence can be another challenge you’d need to face.

For such reasons, you need tools to assist your business in concentrating on growth and digital marketing. Such tools and apps can help you manage your company’s digital marketing campaigns’ planning, creation, and execution. In addition, these can be useful for analytics, content marketing, social advertising, CRM, and content management. These tools can also be related to SEO, chatbots, social media management, and email marketing.

To help you get started, here are some examples of these digital marketing tools for boosting your business’s online presence.

1. Instagram

Instagram offers a wide range of opportunities to users who want to promote for business purposes. From allowing you to post content on your feed, there are also features such as Instagram Stories and Reels, giving you more platforms to be creative in uploading images and videos related to your business.

Regularly posting content on this visual social media platform can help boost your brand’s visibility as you expand your market reach. It’s also interactive since your audience can comment and like your posts, enabling you to engage and build stronger relationships with prospective clients.

Perhaps you want to grow your followers, streamline your content posting schedule, and more, you may take advantage of various Instagram automation tools.

2. Sprout Social

Sprout Social is a social media management platform that can assist your business in arranging its content calendar and assets in a single place. It also allows you to publish and schedule your content over different platforms, which can be timed well depending on when your followers are mainly using the internet.

Likewise, Sprout Social can also be more than just its social management features. It can allow easy collaboration with customers and co-workers. For instance, its Smart Inbox feature could give you a larger view of all of your social messages. Thus, it enables you to answer the messages promptly and with more consideration.

In addition, it also has a social analytics feature. As such, Sprout can identify the achievement of your social campaigns and top-performing posts. Paired with its social listening features, you can also know the hashtags, trends, and opportunities in which you can interact with new customers.

3. Google Ads

Google Ads is one of the best digital marketing platforms suited for your online marketing needs, together with your business’s skills in search engine optimization. This tool can be ideal for online marketing to those in the B2C, B2B, travel, healthcare, e-commerce, and education sectors.

With Google Ads, you can employ display, video, search, and shopping ads to make your brand more known. This way, you can increase the number of potential clients who’ll discover your product or services. In addition, Google Ads can be useful in user targeting. It uses user interests, browsing behavior, and demographics to help you focus your ads more on the right people. As a result, you can have the right leads, which can turn into the right customers.

4. MailChimp

Email can always benefit your marketing efforts, regardless of your business’s nature. While you can find most of the present generation on different social media and messaging platforms, email is still considered a proven approach in helping you attain and reach more customers. This is because email can have a higher conversion rate than organic search results or social media marketing.

For such reasons, you can consider using email automation platforms like MailChimp. Such a tool allows you to develop custom-made emails for various situations. For instance, is there a new customer? You can send them an email to welcome them. Or perhaps you haven’t heard from an old customer in three months? You can send them a follow-up email.

And what’s more ideal, you can automate all of these activities in MailChimp’s platform. This one advantage can help you save time and effort while you manage other business responsibilities.

Likewise, another feature of MailChimp you can maximize is its Email Beamer option. Here, you don’t have to enter your username and password or login into the platform to start sending campaigns. Instead, you can deliver your marketing campaign to this platform using your personal and business email IDs. This quick approach to marketing your business is ideal, especially if your business is already busy doing other tasks.

5. HubSpot

HubSpot is one of the famous companies known for its customer relationship management (CRM), inbound marketing software, and recently initiated email marketing product. HubSpot Email Marketing is not that hard to use. It offers excellent deliverability and can go natively integrated with all other HubSpot products, such as their always-free CRM and other well-known marketing tools.

The tool has a free plan which consists of contact lists, up to 2,000 emails sent per month, a drag-and-drop email builder, and ready-made templates so you can begin immediately. Best of all, HubSpot can minimize complexity with integrations and bonds of tools together. That said, one of the integrations that exist is Sprout Social. By linking Sprout and HubSpot, your team can create, manage, track, and resolve problems without leaving the app.

Final Thoughts

Because of the modern and digital landscape that characterizes our current period, creating an online presence is one of the best paths and strategies moving forward in building your startup. But also, considering how tight the competition in the digital landscape is, having a way for your customers to find you and connect with your brand may not be easy as you might think.

With that, leveraging the power of various digital marketing tools to boost your online presence can be a good approach. Some digital marketing tools that you can use include Instagram, Sprout Social, Google Ads, MailChimp, and HubSpot.

Overall, boosting your brand’s digital presence can be an excellent step to generating more leads that your business can potentially turn into customers.

About half the world uses social media today, which gives brands an amazing opportunity to connect with them. Engagement is an important metric that can help you strengthen customer relationships. The time you devote to building good relationships with your customers can lead to more sales and increased customer loyalty. But what if these numbers are not as high as you’d expect them to be? Here are some tips to improve social media engagement in 2022:

1. Encourage User-Generated Content

Because it’s more convincing than brand photos or videos, user-generated content (UGC) is considered to be content marketing gold. While there is immense scope for leveraging user-generated content, encouraging followers to create it can be challenging. Here’s what social media agencies do in such cases:

• Run campaigns that create buzz for your brand
• Create contests that incentivize sharing of your content
• Use clever hashtags to run creative campaigns
• Reward your followers for creating content for you
• Facilitate engagement by asking questions on social media

2. Reply To Your Audience

The way a brand interacts with its customers can speak volumes about them. Here are some do’s and don’t you need to keep in mind while responding to your audience on social media platforms:

• Respond promptly and don’t keep them waiting
• Don’t delete any negative comments
• Try to redirect conversations to email, phone, or private messages
• Don’t disregard negative feedback
• Send personalized messages to those who get in touch
• Use humor to show the light-hearted side of your brand/ business

3. Ask Questions

It’s always helpful to encourage comments on your content since engagement is one factor that tells social media algorithms to deliver your content more frequently. Some digital marketing agencies suggest posting question-based content with incentives to invite more comments from their audience. This tactic helps you connect with the audience and understand their preferences while making them feel seen and heard by the brand. Comments and answers can help you gather more detailed data and collect valuable feedback to serve your customers better.

4. Use High-Quality Visuals

Strong visuals give your audience a reason to follow, interact and engage with your content. You might be following all the best practices for your social media creatives, but if you are still not receiving a good response, it’s time to rethink your strategy. Find out what your audience likes and plan how to incorporate that into your posts. Understand the basics of creatives and use the available resources at your disposal or get digital marketing services to create content for your brand. Ensure you include brand aspects in your creatives to aid recognition.

5. Post Frequently

The ideal posting frequency should be between one to two posts a day. Posting can increase your visibility, and it might require some trial and error before you figure out the best posting practices. Timing matters, too, so make sure you are putting your content out there during peak hours. However, some social media experts believe that the quality of your content matters more than the frequency, so don’t shift your focus from making sure your posts are great.

These steps should help you improve your social media engagement to make an impact in the market. If you require social media services to build a positive brand experience and develop meaningful relationships with your customers, get in touch with our social media specialists at Adaan Digital Solutions.

About 48% of the population uses social media, spending about an average of 2.5 hours on it daily. There’s no reason why you shouldn’t already be leveraging social media as part of your digital marketing strategy. Although the platforms are relatively easy to navigate, you need to be a quick learner to keep up with the fast-changing trends in social media in 2022. Here are a few of our predictions for this year:

Social Media Emerges As A Shopping Platform

Social commerce has the potential to fundamentally transform the way we buy products online. Brands have the opportunity to interact with their customers now more than ever, and social media provides a perfect platform to maximize shoppability. Since social media plays a significant role in the everyday lives of millions, many brands plan to increase their investment in social commerce, considering its success a part of social media predictions for 2022. Facebook and Instagram Shops allow users to explore a brand’s available products without leaving the app. Brands can easily tag their products in their posts and include details for size, color variations, and specifications. Even TikTok has partnered up with Shopify to launch an in-app shopping experience, allowing brands to showcase a virtual storefront.

Proliferation Of Short-Form Video Content

Short-form videos are now everywhere. The evolution of short-form video content from platforms like Vine has not diminished its popularity. Today, popular platforms have introduced features such as TikTok videos, Instagram Reels, and YouTube Shorts to accommodate short-form video content. In terms of video duration, there is no universal number, but one-minute videos are acceptable on all platforms. Leveraging the power of videos will give you an edge over the competition since they are more engaging than the other content forms. If you want to add short-form videos to your social media strategy, stick to the same method. Find out which platform your audience prefers and focus there. You can avail of social media services to let experts take over and handle your brand’s social media presence with ease.

Growing Utilization Of User-Generated Content

User-generated content (UGC) includes unpaid or unsponsored social media posts where people rave about their new favorite product or brand. It shouldn’t be a surprise that user-generated content is an effective form of engagement. UGC presents an opportunity for brands to showcase their product and for micro-influencers, customer advocates, or celebrities to get noticed. Although it is organic, the reach of UGC is far and wide. For small businesses, UGC is easier and more cost-effective than investing in a bigger brand awareness campaign which is why we suspect it to be trending on social media soon. If you want to include UGC in your social media strategy, sit down with an expert and determine how it would align with your current marketing goals.

If you are having trouble keeping up with the social media marketing trends and want to focus on growing your business, let a social media agency take care of it for you. You can talk to our social media specialists at Adaan Digital Solutions to learn more about how we plan to achieve your social media goals.

Have you ever wondered about the most popular content form on social media? You might have guessed it right: video is still the popular content type on different social media platforms, which is also the primary reason businesses are incorporating video into their digital marketing strategies.

Since the pandemic has hit the globe, more businesses are becoming digitized, which is why they can no longer rely on educated guesses. The change in consumer behavior and expectations is also the primary reason businesses have to incorporate innovative digital marketing strategies, and incorporating a well-crafted video is just one of them.

If you are looking for innovative ways to boost traffic and stand out in the market, you can immensely benefit from an online video editor. Before uploading any video on your social media business accounts, you must ensure that the video is of good quality, informative, and according to the customers’ preferences.

Here are some tips for leveraging video for your business social media strategy:

Be Truthful

Don’t make the mistake of selling lies in your social media video. The content must be authentic because the truth is attractive, and people will feel the urge to connect with your brand. Believe it or not, most people pick up on small details when you aren’t authentic. How can you sell something to people if you don’t believe it yourself?

Make it Interactive

User experience has taken over our business marketing strategies. Now people look for more than just the products: they want the entire experience to share with their friends and family. That said, each piece of your video should preferably be like a conversation happening between you and your audience. Make your audience an active part of your company’s culture. You might take calls or go live with the video and answer a live Q&A session.

Include an Infographic

We aren’t talking about some random static infographic but an infographic that is brought to life through the video. As a matter of fact, it has been found that by using a video to make the infographic come alive, the content message resonates better with your target audience. For instance, if you want to tell your people how they can benefit from your services or why they should buy your products, you can get the message better with the help of infographic animation.

Use the Video as a Portal to Other Content

If you truly want to leverage video in your business social media strategy, you have to keep it simple, short, and powerful. As a matter of fact, you might also include a smart hashtag as a portal to your business blogs, products, and other social media accounts that might otherwise be missed.

You might think of the video as an “inverted pyramid” through which you draw the attention of your target audience to other areas and the more important content. You will develop brand awareness and expand your target audience by doing so.