In the competitive world of education and one vying for the attention of future students, it is easier to be overlooked and quickly. At Adaan, we recognize that, just like any other industry, digital marketing in education is essential, more now than ever, to ensure that educational institutions not only sustain their current form of interest but also attract new students to their flock. Well, this is an all-inclusive guide that helps you know what digital marketing strategies are suitable for your educational institute. Let’s dive in.

Understanding the Importance of Digital Marketing in Education

The Truth About Digital Marketing for Educational Institutions More and more, students are going to the web to research potential schools, colleges, and degrees, making a strong online presence vital. Why schools need digital marketing:

-Improve their visibility and reach: The more your institution is visible on the internet, the more potential you have to connect to interested students.

-Create brand awareness and authority: A strong digital footprint can make your institution a reliable choice.

-Drive Leads and Boost Enrollment: Schools can use solid digital marketing campaigns to drive their application numbers up.

-Connect with current students and alumni: By engaging with their students and alumni, organizations can build a community and help improve retention.

Developing a Comprehensive Digital Marketing Strategy

The different elements of a successful digital marketing strategy for educational institutions each target different goals. Here’s how Adaan can assist in crafting and executing a tailored plan:

Establish Clear Objectives & Goals

However, institutions need to set clear goals before they embark on techniques:

Attract more applications, increase open-day attendance, or improve student retention. Build your institution’s success metrics.

Identify Your Target Audience

Know who your audience is. Keep in mind demographics, interests, behaviors, and pain points. Craft your messaging for prospective students and their influencers (parents, high school guidance counselors).

Essential Digital Marketing Channels for Educational Institutions

Read on for a list of important digital marketing channels and how to use them effectively.

Social Media Marketing

Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer excellent opportunities to connect with prospective students.

Facebook, Instagram, Twitter, and LinkedIn are all fantastic platforms to reach potential scholars. Targeted ads, engaging posts, live Q&As, and stories from current and past students — Facebook & Instagram On Twitter to post real-time news and updates and participate in educational conversations using relevant hashtags. LinkedIn to highlight accomplishments, share quality content, and connect with people (including your college workforce).

Content Marketing

This knowledge only comes via experience, and effective communication is one of the most important components of edtech for all residents of the education sector. Create content that is directly related to your audience’s questions and queries.

-Blogs and Articles: Content on course benefits, Career prospects, study tips, student life, etc.

-Videos: Make video tours of the campus, student testimonials, and behind-the-scenes looks at faculty and facilities. The easiest to roll out on this are the likes of YouTube and Vimeo.

-Whitepapers & E-books: Thorough guides & assets around industry trends, academic studies, and application flows

SEO (Search Engine Optimization)

If your website does not rank high on search engines, then it is highly unlikely that you will be found by pupils interested in browsing your courses.

-Keyword Research: Finding the keywords most used by prospective students looking for educational programs

-On-page SEO: Make sure the content of your website, meta descriptions, headers, and images are tuned with specific keywords

-Technical SEO: Make sure your website isn’t little one of the abounding added simple one-page website builders, amount — s loading fast, and accept a defended (HTTPS) connection.

-Local SEO: Localize your SEO by optimizing nearby searches and using information from Google My Business profiles

Leveraging Paid Advertising

You can amplify your digital marketing through paid advertising to reach prospective students more timely and impactfully.

Search Engine Marketing (SEM)

However, you can use tools like Google Ads to target direct search terms for your school. Instant Traffic To Your Landing Pages By Bidding On Keywords Your Programs are Based Around Social Media Advertising

Social Media Advertising

Paid social media strategies can also go a long way in expanding your reach. Facebook Ads, Instagram Sponsored Posts, LinkedIn Ads, and Twitter Promoted Tweets can target users with a wide range of demographics, interests, and behaviors. Display Advertising & Retargeting

Display Advertising & Retargeting

These display ads across Google’s network can boost a brand’s visibility. Remarket. This would help bring back the users who have interacted with your website or digital assets. Improve User Experience on Your Site

Enhancing User Experience on Your Website

Since prospective students are often first exposed to what you do on your website, it must be clear, easy to navigate, and visually and aesthetically beautiful.

Optimized Navigation

Your website should have intuitive navigation. Those interested should know the names of courses, the process of getting admission, the fee structure, the faculty, campus life, etc.

Mobile Responsiveness

Nowadays, many users visit websites through mobile phones, and when they do this, they have to have a seamless experience of your website. Therefore, you should also make sure that your website is fully mobile-friendly.

Interactive Features

Virtual campus tours, chatbots, downloadable brochures, etc.

Email Marketing for Engagement

Their main goal is straightforward: to keep prospective students updated and engaged through personalized email marketing.

Segmented Email Lists

Divide your email lists by inquiry form vs. application submitted, geographic location, or program interest. This allows us to provide hyper-relevant messaging.

Drip Campaigns

Create automated drip campaigns that provide educational content over some time. These campaigns include notifications such as reminders, deadline reminders, and useful resources.

Newsletters

Send regular newsletters with updates, news, events, student success stories, and other important reminders to keep your community engaged.

Utilizing Data Analytics for Continuous Improvement

You can closely monitor via Data analytics whether your Digital Marketing efforts are working and your strategy requires a pivot.

Track Key Performance Indicators (KPIs)

The easiest way to monitor results is to track website traffic, conversion rates, social media engagement, email open rates, and click-through rates.

Use Tools

Track and report using Google Analytics, SEMrush, Hootsuite (for social), and Mailchimp. Tweaking strategies with insights offered by these tools in real time.

A/B Testing

Always test different campaign components (emails, ads, landing pages) head-to-head to see which versions perform best.

Conclusion

A comprehensive digital marketing strategy is essential in an increasingly competitive educational landscape. Hence, educational institutions can significantly increase their digital visibility through social media content marketing, followed by SEO, paid advertising, email marketing, and solid data analytics, attracting prospects and enabling meaningful dialogue. The digital age is here to stay, and to guarantee that your institution not only survives but thrives, you need the support and expertise of a professional digital marketing agency. Adaan empowers educational institutions to navigate this digital frontier with confidence, leveraging our expertise to ensure sustained growth and prominence. Embrace the digital revolution and secure your institution’s future with Adaan, your trusted digital marketing partner.

In this digital era, the importance of social media in real estate marketing cannot be overstated. We at Adaan — a premier digital marketing agency for the real estate sector, have seen social media change and evolve from a mere platform for socializing to one of the most effective ways to generate high-quality leads.

As social media has grown, it is the converging point where buyers and sellers can meet, making it truly a one-stop goldmine for real estate professionals. This has fundamentally changed the way properties are bought and sold. This blog aims to focus on pay-per-click advertising and how it can benefit your real estate business.

Understanding Qualified Real Estate Leads

Careful, did you jump straight to social media strategies before understanding what is a qualified lead? During this time, you will get qualified leads — clients who are genuinely interested in buying/selling a property and who satisfy the specific requirements of a real estate agent/agency.

It helps separate qualified leads from unqualified leads, providing direction to your marketing efforts, which are trying hard to maximize ROI. Since qualified leads could potentially be turned into actual sales, they should come out of a real estate marketing campaign.

Setting Up Your Social Media Strategy

1. Understanding Who You Want to Reach

Social Media Strategy and your target audience will help you determine the features and interests of your perfect clientele through demographic research.

Buyer personas are a strategic tool we use at Adaan, a digital marketing agency, to customize and correctly target marketing efforts. Meeting these needs, fulfilling motivations, and plucking a pain point are the holy trinity of creating content that grabs your target market.

2. Selecting the Most Appropriate Social Media Networks

Nowadays, you have various social media platforms, but not all are equally advantageous to your real estate business. They are maintained and applied to different types of audiences for different purposes.

Facebook, Instagram, and LinkedIn are three of the most easily accessible platforms in real estate marketing. Goldman also uses Facebook for its advertising and community-building capabilities, while Instagram is perfect for visually showcasing properties. On the other hand, LinkedIn is a professional platform that works well for networking and lead generation in the B2B industry.

3. Creating a Content Calendar

Social media marketing takes time. If there is one overall theme to social media content strategy, it is consistency. A content calendar allows you to post more regularly and efficiently throughout the year.

At Adaan, a digital marketing agency, we use Hootsuite and Buffer to prepare posts in advance so that we have interesting things coming up all week. Thinking ahead and mixing up your content will allow you to catch the eyes of your readers and keep them hooked for longer.

Content Creation for Real Estate Leads

1. Crafting Compelling Content

To catch the eye of potential purchase parties, the content you create (c) needs to be informational and attractive. Real estate audiences respond well to different types of content, like blog posts, infographics, videos, and virtual tours.

At Adaan, we use storytelling to create emotional responses and connect with the community. Success Stories, Client Testimonials, & Behind-the-Scenes Content — Humanize your brand and develop relations of trust by sharing real-life stories.

2. High-Quality Visual Content

Visuals matter—a lot—in the competitive world of real estate. Professional-grade photos and videos show the properties in the best light, and hence, they stand out amidst other listings.

Virtual tours and 360-degree videos provide clients with a tactile experience, enabling them to inspect properties from the comfort of their homes. Investing in great-looking content will catch your prospect’s eye over and above all their other options.

3. Writing Engaging Copy

Great copyright is what converts and turns leads into clients. Use your property descriptions and social media posts to showcase the benefits and USPs of each type of property.

We at Adaan use the AIDA formula (Attention, Interest, Desire, and Action) to create impactful Copy that instantly catches attention and makes people move. With the use of convincing language and calls to action, you can motivate potential customers to move forward in the buying or selling process.

Leveraging Pay Per Click Advertising Advertising

1. Pay-per-click advertising Basics

Pay-per-click advertising (PPC) ads are an attractive option for any business, as they allow you to quickly reach a highly targeted audience and drive traffic toward your website. Each is done using the traditional method, pay-per-click advertising, which is built so that you only pay for genuine clicks or impressions, which maximizes your ROI (Return on investment).

Pay-per-click advertising brings increased visibility, precise targeting, and clear results that can help a realtor stay in the hyper-competitive industry. With strategic keyword bidding and necessary ad improvements, you can expect the leads with potential customers to grow your business at a 10x pace.

2. How To Set Up A Successful PPC Campaign

Successful Pay-per-click advertising campaigns all come down to two things: keyword research and creating ad copy. Locate high-intent real estate keywords and write ads with relevant copy that appeals to your audience – two tactics proven for boosting click-through rates and conversions.

At our digital marketing agency, we specialize in creating custom Pay-per-click advertising campaigns based on our clients’ needs. Our team of experts can help create a solution that will perform whether you’re running listings, website traffic, or lead generation.

3. Optimizing Pay-per-click advertising Campaigns

When you start with Pay-per-click advertising campaigns, it is critical to keep an eye on their performance and continue testing to make the most of these campaigns. By tracking your CTR (click-through rate), CR (conversion rate), and CPA — you can dial in on what you need to improve and hammer home optimization against it.

Google Analytics and Facebook Ads Manager are excellent sources of feedback on your campaign results as well as the behavior of your audience. With data-driven insights, you can refine your targeting, adjust your bidding strategy, and spend more wisely to drive better results for your real estate business.

Building a Community and Engaging with Followers

1. Building an Online Community

One of the benefits of creating an online community is that it gives your potential audience an opportunity to interact with each other and share stories, ideas, and even content. Engage with your followers and use it as a platform to assert yourself as an authority in real estate—this is how you get more clients.

Rapport-building strategies like regular live Q&As, valuable advice and resources, and industry-related discussions give your audience something to come back for every time. At Adaan, we believe community and relationships are everything in today’s hectic world to drive longevity for our clients.

2. Comment or Message Back

Proper communication helps maintain a positive brand reputation and forges longer-lasting relationships with your audience. Responding to comments, messages, or any other issues customers raise shows how much you care about your customer’s feedback, and that must mean you will do everything in your power to give them great service.

Behave professionally, politely, and considerately when commenting on social media fans. When a business answers questions, solves problems, and expresses gratitude for customers’ custom, it instills trust and loyalty. As a result, instead of one-time patronage, brand advocacy and customer satisfaction are boosted.

Utilizing Advanced Tools and Analytics

1. Social Media Analytics

Tracking these key metrics will enable you to gauge the impact of your social media work and ultimately refine it. By measuring metrics like engagement rate, reach, and shares, you can better understand how your audience behaves.

The team at Adaan has access to premium analytics tools that allow us to seamlessly monitor the performance of social media campaigns we run for our clients and adjust strategies accordingly. We optimize for performance by diagnosing trends and patterns and shifting strategies to yield good results.

2. Lead Management with CRM Tools

CRM (This is where the customer relationship management tools come into play), such as keeping track of leads and engaging with them regularly during their buying cycle.

Managing and tracking leads from social media is another important aspect to consider when using CRM with Social Media.

Benefits of CRM in Real Estate Marketing

Some benefits of this CRM software for real estate specialists are :

1. Lead Organization: Centralizing leads through a CRM system will allow you to sort and filter potential customers by engagement & interest levels. It means you can now concentrate on high-quality leads and increase conversion opportunities.

2. Automated Workflows: A CRM system automates your lead nurturing process by taking care of mundane, repetitive tasks such as sending follow-up emails, scheduling appointments, and assigning these to team members. It allows for timely and consistent communication with prospects and creates a better customer experience overall.

3. Customized Communication: CRM software can store crucial information about leads—e.g., their preferences, behavior, and how they have interacted with your brand—helping you adjust communication accordingly to the profile of leads you actually get. This level of personalization creates deeper relationships and improves the chance that a sale will be made.

4. Marketing & Sales Performance Tracking: CRM analytics will help you monitor the success of your marketing campaigns and sales efforts. Consider your conversion rate and pipeline velocity, among other metrics, and then identify the areas you need to improve to optimize your strategies.

5. Collaboration and Accountability: Regardless of the original source, a CRM system allows team members to work together on shared leads by sharing information about those clients and lead statuses in real-time, ensuring transparency and accountability. This, in turn, leads to higher visibility, understanding, and cooperation, making sales operations more efficient and result-oriented.

At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet.

As such, you may find that one of the ideal approaches when starting a business is to begin with establishing an online presence. However, allowing the customers to find your brand and solidifying your digital presence can be another challenge you’d need to face.

For such reasons, you need tools to assist your business in concentrating on growth and digital marketing. Such tools and apps can help you manage your company’s digital marketing campaigns’ planning, creation, and execution. In addition, these can be useful for analytics, content marketing, social advertising, CRM, and content management. These tools can also be related to SEO, chatbots, social media management, and email marketing.

To help you get started, here are some examples of these digital marketing tools for boosting your business’s online presence.

1. Instagram

Instagram offers a wide range of opportunities to users who want to promote for business purposes. From allowing you to post content on your feed, there are also features such as Instagram Stories and Reels, giving you more platforms to be creative in uploading images and videos related to your business.

Regularly posting content on this visual social media platform can help boost your brand’s visibility as you expand your market reach. It’s also interactive since your audience can comment and like your posts, enabling you to engage and build stronger relationships with prospective clients.

Perhaps you want to grow your followers, streamline your content posting schedule, and more, you may take advantage of various Instagram automation tools.

2. Sprout Social

Sprout Social is a social media management platform that can assist your business in arranging its content calendar and assets in a single place. It also allows you to publish and schedule your content over different platforms, which can be timed well depending on when your followers are mainly using the internet.

Likewise, Sprout Social can also be more than just its social management features. It can allow easy collaboration with customers and co-workers. For instance, its Smart Inbox feature could give you a larger view of all of your social messages. Thus, it enables you to answer the messages promptly and with more consideration.

In addition, it also has a social analytics feature. As such, Sprout can identify the achievement of your social campaigns and top-performing posts. Paired with its social listening features, you can also know the hashtags, trends, and opportunities in which you can interact with new customers.

3. Google Ads

Google Ads is one of the best digital marketing platforms suited for your online marketing needs, together with your business’s skills in search engine optimization. This tool can be ideal for online marketing to those in the B2C, B2B, travel, healthcare, e-commerce, and education sectors.

With Google Ads, you can employ display, video, search, and shopping ads to make your brand more known. This way, you can increase the number of potential clients who’ll discover your product or services. In addition, Google Ads can be useful in user targeting. It uses user interests, browsing behavior, and demographics to help you focus your ads more on the right people. As a result, you can have the right leads, which can turn into the right customers.

4. MailChimp

Email can always benefit your marketing efforts, regardless of your business’s nature. While you can find most of the present generation on different social media and messaging platforms, email is still considered a proven approach in helping you attain and reach more customers. This is because email can have a higher conversion rate than organic search results or social media marketing.

For such reasons, you can consider using email automation platforms like MailChimp. Such a tool allows you to develop custom-made emails for various situations. For instance, is there a new customer? You can send them an email to welcome them. Or perhaps you haven’t heard from an old customer in three months? You can send them a follow-up email.

And what’s more ideal, you can automate all of these activities in MailChimp’s platform. This one advantage can help you save time and effort while you manage other business responsibilities.

Likewise, another feature of MailChimp you can maximize is its Email Beamer option. Here, you don’t have to enter your username and password or login into the platform to start sending campaigns. Instead, you can deliver your marketing campaign to this platform using your personal and business email IDs. This quick approach to marketing your business is ideal, especially if your business is already busy doing other tasks.

5. HubSpot

HubSpot is one of the famous companies known for its customer relationship management (CRM), inbound marketing software, and recently initiated email marketing product. HubSpot Email Marketing is not that hard to use. It offers excellent deliverability and can go natively integrated with all other HubSpot products, such as their always-free CRM and other well-known marketing tools.

The tool has a free plan which consists of contact lists, up to 2,000 emails sent per month, a drag-and-drop email builder, and ready-made templates so you can begin immediately. Best of all, HubSpot can minimize complexity with integrations and bonds of tools together. That said, one of the integrations that exist is Sprout Social. By linking Sprout and HubSpot, your team can create, manage, track, and resolve problems without leaving the app.

Final Thoughts

Because of the modern and digital landscape that characterizes our current period, creating an online presence is one of the best paths and strategies moving forward in building your startup. But also, considering how tight the competition in the digital landscape is, having a way for your customers to find you and connect with your brand may not be easy as you might think.

With that, leveraging the power of various digital marketing tools to boost your online presence can be a good approach. Some digital marketing tools that you can use include Instagram, Sprout Social, Google Ads, MailChimp, and HubSpot.

Overall, boosting your brand’s digital presence can be an excellent step to generating more leads that your business can potentially turn into customers.

About half the world uses social media today, which gives brands an amazing opportunity to connect with them. Engagement is an important metric that can help you strengthen customer relationships. The time you devote to building good relationships with your customers can lead to more sales and increased customer loyalty. But what if these numbers are not as high as you’d expect them to be? Here are some tips to improve social media engagement in 2022:

1. Encourage User-Generated Content

Because it’s more convincing than brand photos or videos, user-generated content (UGC) is considered to be content marketing gold. While there is immense scope for leveraging user-generated content, encouraging followers to create it can be challenging. Here’s what social media agencies do in such cases:

• Run campaigns that create buzz for your brand
• Create contests that incentivize sharing of your content
• Use clever hashtags to run creative campaigns
• Reward your followers for creating content for you
• Facilitate engagement by asking questions on social media

2. Reply To Your Audience

The way a brand interacts with its customers can speak volumes about them. Here are some do’s and don’t you need to keep in mind while responding to your audience on social media platforms:

• Respond promptly and don’t keep them waiting
• Don’t delete any negative comments
• Try to redirect conversations to email, phone, or private messages
• Don’t disregard negative feedback
• Send personalized messages to those who get in touch
• Use humor to show the light-hearted side of your brand/ business

3. Ask Questions

It’s always helpful to encourage comments on your content since engagement is one factor that tells social media algorithms to deliver your content more frequently. Some digital marketing agencies suggest posting question-based content with incentives to invite more comments from their audience. This tactic helps you connect with the audience and understand their preferences while making them feel seen and heard by the brand. Comments and answers can help you gather more detailed data and collect valuable feedback to serve your customers better.

4. Use High-Quality Visuals

Strong visuals give your audience a reason to follow, interact and engage with your content. You might be following all the best practices for your social media creatives, but if you are still not receiving a good response, it’s time to rethink your strategy. Find out what your audience likes and plan how to incorporate that into your posts. Understand the basics of creatives and use the available resources at your disposal or get digital marketing services to create content for your brand. Ensure you include brand aspects in your creatives to aid recognition.

5. Post Frequently

The ideal posting frequency should be between one to two posts a day. Posting can increase your visibility, and it might require some trial and error before you figure out the best posting practices. Timing matters, too, so make sure you are putting your content out there during peak hours. However, some social media experts believe that the quality of your content matters more than the frequency, so don’t shift your focus from making sure your posts are great.

These steps should help you improve your social media engagement to make an impact in the market. If you require social media services to build a positive brand experience and develop meaningful relationships with your customers, get in touch with our social media specialists at Adaan Digital Solutions.

About 48% of the population uses social media, spending about an average of 2.5 hours on it daily. There’s no reason why you shouldn’t already be leveraging social media as part of your digital marketing strategy. Although the platforms are relatively easy to navigate, you need to be a quick learner to keep up with the fast-changing trends in social media in 2022. Here are a few of our predictions for this year:

Social Media Emerges As A Shopping Platform

Social commerce has the potential to fundamentally transform the way we buy products online. Brands have the opportunity to interact with their customers now more than ever, and social media provides a perfect platform to maximize shoppability. Since social media plays a significant role in the everyday lives of millions, many brands plan to increase their investment in social commerce, considering its success a part of social media predictions for 2022. Facebook and Instagram Shops allow users to explore a brand’s available products without leaving the app. Brands can easily tag their products in their posts and include details for size, color variations, and specifications. Even TikTok has partnered up with Shopify to launch an in-app shopping experience, allowing brands to showcase a virtual storefront.

Proliferation Of Short-Form Video Content

Short-form videos are now everywhere. The evolution of short-form video content from platforms like Vine has not diminished its popularity. Today, popular platforms have introduced features such as TikTok videos, Instagram Reels, and YouTube Shorts to accommodate short-form video content. In terms of video duration, there is no universal number, but one-minute videos are acceptable on all platforms. Leveraging the power of videos will give you an edge over the competition since they are more engaging than the other content forms. If you want to add short-form videos to your social media strategy, stick to the same method. Find out which platform your audience prefers and focus there. You can avail of social media services to let experts take over and handle your brand’s social media presence with ease.

Growing Utilization Of User-Generated Content

User-generated content (UGC) includes unpaid or unsponsored social media posts where people rave about their new favorite product or brand. It shouldn’t be a surprise that user-generated content is an effective form of engagement. UGC presents an opportunity for brands to showcase their product and for micro-influencers, customer advocates, or celebrities to get noticed. Although it is organic, the reach of UGC is far and wide. For small businesses, UGC is easier and more cost-effective than investing in a bigger brand awareness campaign which is why we suspect it to be trending on social media soon. If you want to include UGC in your social media strategy, sit down with an expert and determine how it would align with your current marketing goals.

If you are having trouble keeping up with the social media marketing trends and want to focus on growing your business, let a social media agency take care of it for you. You can talk to our social media specialists at Adaan Digital Solutions to learn more about how we plan to achieve your social media goals.

Have you ever wondered about the most popular content form on social media? You might have guessed it right: video is still the popular content type on different social media platforms, which is also the primary reason businesses are incorporating video into their digital marketing strategies.

Since the pandemic has hit the globe, more businesses are becoming digitized, which is why they can no longer rely on educated guesses. The change in consumer behavior and expectations is also the primary reason businesses have to incorporate innovative digital marketing strategies, and incorporating a well-crafted video is just one of them.

If you are looking for innovative ways to boost traffic and stand out in the market, you can immensely benefit from an online video editor. Before uploading any video on your social media business accounts, you must ensure that the video is of good quality, informative, and according to the customers’ preferences.

Here are some tips for leveraging video for your business social media strategy:

Be Truthful

Don’t make the mistake of selling lies in your social media video. The content must be authentic because the truth is attractive, and people will feel the urge to connect with your brand. Believe it or not, most people pick up on small details when you aren’t authentic. How can you sell something to people if you don’t believe it yourself?

Make it Interactive

User experience has taken over our business marketing strategies. Now people look for more than just the products: they want the entire experience to share with their friends and family. That said, each piece of your video should preferably be like a conversation happening between you and your audience. Make your audience an active part of your company’s culture. You might take calls or go live with the video and answer a live Q&A session.

Include an Infographic

We aren’t talking about some random static infographic but an infographic that is brought to life through the video. As a matter of fact, it has been found that by using a video to make the infographic come alive, the content message resonates better with your target audience. For instance, if you want to tell your people how they can benefit from your services or why they should buy your products, you can get the message better with the help of infographic animation.

Use the Video as a Portal to Other Content

If you truly want to leverage video in your business social media strategy, you have to keep it simple, short, and powerful. As a matter of fact, you might also include a smart hashtag as a portal to your business blogs, products, and other social media accounts that might otherwise be missed.

You might think of the video as an “inverted pyramid” through which you draw the attention of your target audience to other areas and the more important content. You will develop brand awareness and expand your target audience by doing so.