At present, with nearly half of the global population bound to the internet, the increasing amount of connectivity is altering how individuals conduct business. It has also changed how they market their products or services over the internet.
As such, you may find that one of the ideal approaches when starting a business is to begin with establishing an online presence. However, allowing the customers to find your brand and solidifying your digital presence can be another challenge you’d need to face.
For such reasons, you need tools to assist your business in concentrating on growth and digital marketing. Such tools and apps can help you manage your company’s digital marketing campaigns’ planning, creation, and execution. In addition, these can be useful for analytics, content marketing, social advertising, CRM, and content management. These tools can also be related to SEO, chatbots, social media management, and email marketing.
To help you get started, here are some examples of these digital marketing tools for boosting your business’s online presence.
Instagram offers a wide range of opportunities to users who want to promote for business purposes. From allowing you to post content on your feed, there are also features such as Instagram Stories and Reels, giving you more platforms to be creative in uploading images and videos related to your business.
Regularly posting content on this visual social media platform can help boost your brand’s visibility as you expand your market reach. It’s also interactive since your audience can comment and like your posts, enabling you to engage and build stronger relationships with prospective clients.
Perhaps you want to grow your followers, streamline your content posting schedule, and more, you may take advantage of various Instagram automation tools.
2. Sprout Social
Sprout Social is a social media management platform that can assist your business in arranging its content calendar and assets in a single place. It also allows you to publish and schedule your content over different platforms, which can be timed well depending on when your followers are mainly using the internet.
Likewise, Sprout Social can also be more than just its social management features. It can allow easy collaboration with customers and co-workers. For instance, its Smart Inbox feature could give you a larger view of all of your social messages. Thus, it enables you to answer the messages promptly and with more consideration.
In addition, it also has a social analytics feature. As such, Sprout can identify the achievement of your social campaigns and top-performing posts. Paired with its social listening features, you can also know the hashtags, trends, and opportunities in which you can interact with new customers.
3. Google Ads
Google Ads is one of the best digital marketing platforms suited for your online marketing needs, together with your business’s skills in search engine optimization. This tool can be ideal for online marketing to those in the B2C, B2B, travel, healthcare, e-commerce, and education sectors.
With Google Ads, you can employ display, video, search, and shopping ads to make your brand more known. This way, you can increase the number of potential clients who’ll discover your product or services. In addition, Google Ads can be useful in user targeting. It uses user interests, browsing behavior, and demographics to help you focus your ads more on the right people. As a result, you can have the right leads, which can turn into the right customers.
Email can always benefit your marketing efforts, regardless of your business’s nature. While you can find most of the present generation on different social media and messaging platforms, email is still considered a proven approach in helping you attain and reach more customers. This is because email can have a higher conversion rate than organic search results or social media marketing.
For such reasons, you can consider using email automation platforms like MailChimp. Such a tool allows you to develop custom-made emails for various situations. For instance, is there a new customer? You can send them an email to welcome them. Or perhaps you haven’t heard from an old customer in three months? You can send them a follow-up email.
And what’s more ideal, you can automate all of these activities in MailChimp’s platform. This one advantage can help you save time and effort while you manage other business responsibilities.
Likewise, another feature of MailChimp you can maximize is its Email Beamer option. Here, you don’t have to enter your username and password or login into the platform to start sending campaigns. Instead, you can deliver your marketing campaign to this platform using your personal and business email IDs. This quick approach to marketing your business is ideal, especially if your business is already busy doing other tasks.
HubSpot is one of the famous companies known for its customer relationship management (CRM), inbound marketing software, and recently initiated email marketing product. HubSpot Email Marketing is not that hard to use. It offers excellent deliverability and can go natively integrated with all other HubSpot products, such as their always-free CRM and other well-known marketing tools.
The tool has a free plan which consists of contact lists, up to 2,000 emails sent per month, a drag-and-drop email builder, and ready-made templates so you can begin immediately. Best of all, HubSpot can minimize complexity with integrations and bonds of tools together. That said, one of the integrations that exist is Sprout Social. By linking Sprout and HubSpot, your team can create, manage, track, and resolve problems without leaving the app.
Because of the modern and digital landscape that characterizes our current period, creating an online presence is one of the best paths and strategies moving forward in building your startup. But also, considering how tight the competition in the digital landscape is, having a way for your customers to find you and connect with your brand may not be easy as you might think.
With that, leveraging the power of various digital marketing tools to boost your online presence can be a good approach. Some digital marketing tools that you can use include Instagram, Sprout Social, Google Ads, MailChimp, and HubSpot.
Overall, boosting your brand’s digital presence can be an excellent step to generating more leads that your business can potentially turn into customers.