About 48% of the population uses social media, spending about an average of 2.5 hours on it daily. There’s no reason why you shouldn’t already be leveraging social media as part of your digital marketing strategy. Although the platforms are relatively easy to navigate, you need to be a quick learner to keep up with the fast-changing trends in social media in 2022. Here are a few of our predictions for this year:
Social Media Emerges As A Shopping Platform
Social commerce has the potential to fundamentally transform the way we buy products online. Brands have the opportunity to interact with their customers now more than ever, and social media provides a perfect platform to maximize shoppability. Since social media plays a significant role in the everyday lives of millions, many brands plan to increase their investment in social commerce, considering its success a part of social media predictions for 2022. Facebook and Instagram Shops allow users to explore a brand’s available products without leaving the app. Brands can easily tag their products in their posts and include details for size, color variations, and specifications. Even TikTok has partnered up with Shopify to launch an in-app shopping experience, allowing brands to showcase a virtual storefront.
Proliferation Of Short-Form Video Content
Short-form videos are now everywhere. The evolution of short-form video content from platforms like Vine has not diminished its popularity. Today, popular platforms have introduced features such as TikTok videos, Instagram Reels, and YouTube Shorts to accommodate short-form video content. In terms of video duration, there is no universal number, but one-minute videos are acceptable on all platforms. Leveraging the power of videos will give you an edge over the competition since they are more engaging than the other content forms. If you want to add short-form videos to your social media strategy, stick to the same method. Find out which platform your audience prefers and focus there. You can avail of social media services to let experts take over and handle your brand’s social media presence with ease.
Growing Utilization Of User-Generated Content
User-generated content (UGC) includes unpaid or unsponsored social media posts where people rave about their new favorite product or brand. It shouldn’t be a surprise that user-generated content is an effective form of engagement. UGC presents an opportunity for brands to showcase their product and for micro-influencers, customer advocates, or celebrities to get noticed. Although it is organic, the reach of UGC is far and wide. For small businesses, UGC is easier and more cost-effective than investing in a bigger brand awareness campaign which is why we suspect it to be trending on social media soon. If you want to include UGC in your social media strategy, sit down with an expert and determine how it would align with your current marketing goals.
If you are having trouble keeping up with the social media marketing trends and want to focus on growing your business, let a social media agency take care of it for you. You can talk to our social media specialists at Adaan Digital Solutions to learn more about how we plan to achieve your social media goals.