81% of shoppers research online before buying, which is enough incentive to take the advantage that digital marketing offers to promote your business online. Here are a few digital marketing tips for beginners that can help you jumpstart your strategy:
Tip #1: Create Interesting Blog Content
43% of people might be skimming blog posts, but if you want people to read your content, write something interesting enough to hold their attention. Start researching topics that your audience wants to read. Take a cue from experienced digital marketing companies and look at what your competitors are writing. If their blogs are performing well, then their readers must be enjoying the content. The purpose isn’t to copy all the elements but to understand why readers appreciate their blogs and determine how you can improve yours based on those insights.
Tip #2: Improve Google My Business Listing & Customer Reviews
The number of queries that include the phrase “near me” has surged in recent years. This means your business can benefit from an optimized Google My Business listing and show up in local search results. People who visit your GMB profile are already interested in your business or its offerings. Ensure your profile is engaging, accurate, and active. Highlight specific information, list safety precautions, showcase your best products, post special offers or deals, and all the latest updates.
Tip #3: Consider Google Ads For Your Small Business
If your website is having a hard time ranking well, Google Ads is one way to get to the top of the search results in no time. Improving your SEO strategy and implementing it is a long game. The fastest way to reach your audience is to use Google Ads. You don’t need a huge budget to get started on Google Ads. Get in touch with a digital marketing agency if you want to run successful ad campaigns.
Tip #4: Improve Your Local SEO
Local SEO can enhance your visibility in local search results. Your business will show up when someone near your physical location searches a query that includes a keyword that you rank well for. The goal of your SEO strategy should be to rank on the first page of local searches and your local snack pack, which is the box at the top of your local search results. Consider availing of digital marketing services that can help improve your local SEO strategy.
Tip #5: Focus On A Primary Social Media Channel
If your social media strategy isn’t reaping any results, you might be too spread out. The key is to identify where the majority of your followers are active and post great content on that platform frequently. You can still post on other platforms, but it doesn’t require the same attention to detail. This can help you discover what your audience likes best and serve similar content where they are most likely to be for the best results.
Tip #6: Partner With Local Influencers
Local businesses have the opportunity to tap into the power of word-of-mouth marketing by collaborating with local influencers. It helps to spread the word about your business in an authentic manner. Influencers like radio hosts at your local station, bloggers, or local lifestyle Instagrammers can help attract customers through branded content. If you want a cost-effective method, team up with micro-influencers.
These tips should give you a good place to start your digital marketing strategy. That being said, there is no cookie-cutter small business marketing strategy. Don’t be afraid to think out of the box and try something you think would be best for your business. If you want to consult our experts for digital marketing ideas, get in touch with us.